Fair Food, Food Carts, and the Food Concession Business
FOR IMMEDIATE RELEASE
New Book Helps Unemployed Become Self-Employed with a Food Concession Trailer.
CORNELIUS, OREGON—April 2011 – Twenty six years ago author Barb Fitzgerald--a single parent--was a high school drop-out with a minimum wage job. Today she is a nationally recognized expert in the mobile food business - a unique line of work that is receiving national attention in the media and on cable TV programs, such as “Food Truck Nation.” Now, with the release of the second edition of her book, Food Booth, The Entrepreneur's Complete Guide to the Food Concession Business, Fitzgerald brings to life the refreshingly unconventional business of selling food from a food booth at fairs, festivals and special events.
The release of Food Booth is timely as the mobile food service business has recently gained popularity with frustrated job seekers as a viable solution to unemployment. With the national average unemployment rate stalled at over nine percent many people have abandoned their job search and turned, instead, to self-employment. However, for many people struggling to stretch their limited bank account finding the right opportunity, as well as risking the grub stake needed to start a venture, is both challenging and frightening.
In her book Fitzgerald illustrates how starting a mobile food service business is one possible solution for nearly anyone seeking self-employment. The increasing popularity of this unique business is understandable. It provides cash income with minimal start-up costs and opportunity for a relatively high return. One of very few business ventures that don’t first require a college degree or prior experience Food Booth makes self-employment possible for people who normally would not consider themselves entrepreneurs.
Whereas most business start-up books only tell readers “what to do,” Food Booth also addresses the “how” and the “why”. Fitzgerald divulges more than twenty-six years of food concession business know-how, including insights gained by co-chairing a position on the Oregon Food Services Advisory Board and founding the Northwest Vendors Network Association.
“ Operating a successful food concession is not as easy as it may appear,” states Fitzgerald. A lack of adequate concession start-up information is one reason the typical concession start-up fails. The long learning curve required by many un-seasoned concessionaires can undermine any financial gain that otherwise could have been achieved. Nonetheless, it’s not surprising that many out-of-work entrepreneurs find the possible benefits far out-weigh the risks of continuing down their current path of unemployment.
Food Booth, The Entrepreneur's Complete Guide to the Food Concession Business, Expanded Second Edition can be purchased from www.foodbooth.net, amazon.com, or by sending $39.95 (plus $5.00 shipping and handling) to Carnival Press, P.O. Box 1068, Cornelius, OR 97113
Media: Contact author for interviews or review copies at 503-628-2090 or firstname.lastname@example.org. Visit http://www.foodbooth.net/media.html for cover art, author pix, news pegs, and more.
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