case you didn't’ know, earning a full-time income from a part-time
concession is not the typical outcome for most concessionaires.
In fact, from what I’ve observed, most new concessions fail within
the first year. The reason: because information about starting a concession
business is so scarce that new concessionaires must learn the business
gradually and "by feel" during the critical period when they
are also competing against experienced vendors for events, booth space
and customers. Good News! You can let me help you level the playing field
and reach your profit potential quickly by benefiting from my experience.
you’ve been in the concession business as long as I have,
and written a book about starting a concession business, it’s inevitable
that you get a lot of pleas for help. While I used to have plenty of time
to answer all the questions emailed to me, it quickly became unfeasible.
Though I do try to offer each reader an email to address their personal
concerns it has become apparent that some folks want more time. With that
in mind, in October 2007 I launched a one on one, fee based consulting
program that can be purchased in one-hour increments. Because of the hectic
concession season this service is only available from October through
I first entered the concession business I knew nothing about running a
business, much less a food booth. Every event was a learning
experience, and my education continues daily. Starting a concession business
is easy. However, starting and operating a successful concession
business can be deceptively complex. Success comes only with proper planning,
execution, and an understanding of the unique marketing dynamics of the
been a long road traveled since starting my own concession business in
1984. In route I’ve absorbed an enormous amount of information
about the food concession business. Though my experiences are different
from every other vendor out there, I consider my overall perspective to
be typical, and therefore relevant to vendors entering the field.
Unlike many authors who make money selling knowledge about a particular
field while not actually being involved in the field, I continue
to be active in the business of food concessions, still making 90% of
my income from my food booth. I don’t provide second hand, or outdated
Might You Benefit From My Mentoring Service?
In trying to determine if the concession business is right for you.
help brainstorming menu ideas?
help acquiring a booth and designing your equipment and layout?
help analyzing event availability or discovering licensing regulations
in your area?
help putting together a business plan?
help evaluating the feasibility of your plan?
help analyzing why your existing concession doesn't’t make as
much money as it should?
to avoid some of the many common “newbie” mistakes?
- Need advice
about anything concession related I'm likely your gal, if not, I'll
telephone and/or e-mail sessions in one-hour blocks: one hour: $150, two-hours:
$275, or three hours: $350. Paid total in advance. Use your time in one
entire session or divide it into smaller sessions.
Here’ How it Works:
highly recommend you first read Food Booth, The Entrepreneur’s
Complete Guide to the Food Concession Business. The information in the
book may eliminate your need of consulting.
me by e-mail (firstname.lastname@example.org) and suggest at least three possible
time slots for the initial session. (M-F, between 9:00 AM and 5:00 PM
in your email an outline of what you seek from consulting. I highly
recommend you first spend time evaluating your situation and goals.
We can make better use of your time if I understand your prior business
experience, where you are in the start-up process, what you envision
your concession business will ultimately look and be like. Any menu
ideas you may have. And, describe your long-term business goals.
payment in advance of first session. Phone sessions are initiated by
Pay Pal (preferred) to make instant credit card or check payments to
any e-mail address at no cost to you. It’s safe, fast and free
to you. If you’re not already a Pay Pal member, go to www.PayPal.com;
click “Send Money”, then sign up for the free personal account
(only need to do this once). Just fill out the quick one-page form,
submit it, and you’ll get a confirmation e-mail. That’s
all there is to it! Return to the Pay Pal site, login and follow the
prompts to send payments to my e-mail address (email@example.com)
using your credit card or having money deducted directly from your checking
by check (if at least ten days in advance of session) made out to Barb
Fitzgerald; mail to: PO Box 1068, Cornelius, OR 97113.
Confidentiality and Ethics
adhere to the highest standards of professional ethics. I am committed
to being honest and forthright with my clients. If I can’t provide
answers or solutions I will say so. I will also discourage or encourage
a particular course according to my best judgment. Of course, the client
is not obligated to agree with me or follow my advice.
am committed to advising only in my area of expertise, and only on matters
that will provide real benefit to my client. When appropriate I will
encourage clients to consult with other specialists such as financial
planners or attorneys.
treat information entrusted me by my clients with strict confidentiality.
If you still have questions about concession business consulting please
feel free to email me at firstname.lastname@example.org or call me at 503/628-2090.